Web Marketing, Campaign Management, S.E.O.
Pay Per Click
Paid search advertising aka pay per click is a great way to
immediately increase your website traffic and your sales.
The CalidCo Partner Network specializes in deep keyword
research, organized ad groupings, effective ad copywriting,
and accurate bid management, which all have a positive
effect on pay per click campaigns on Yahoo and Google.
The benefits of PPC Marketing:
With PPC, any website owner can bid on relevant search terms
to immediately include the site in sponsored search results.
The owner of a new website can open a PPC ad account and
begin purchasing search-based ads immediately.
Since over 25% of searches trigger a "Sponsored Ad," PPC
traffic can supplement SEO organic traffic.
Because PPC advertising allows for precise control of search
terms and landing pages, it generates marketing data which
can be useful for improving other aspects of online
marketing.
Maximize your return on ad spend.
Account structure and organization impact ROAS.
Quality Score determines ad position, so a higher quality
score translates to a lower CPC for a similar ad position.
Since ads with higher positions generally earn more clicks,
Quality Score can have a significant impact on ROAS.
Impression Share determines whether ROAS calculations are
applied in absolute terms or relative terms.
When Impression Share is at or close to 100%, then measures
are taken to increase scope of campaigns.
When Impression Share is low, then measures are taken to
prioritize campaigns and focus spending on those with the
highest ROAS.
What areas of your PPC Campaign do we manage.
We work to maximize the ROAS for a designated ad budget,
taking into account your emphasis on products or geographic
scopes.
Deep keyword research, organized ad groupings, effective ad
copywriting, conversion tracking and accurate bid
management.
We analyze performance statistics and makes detailed
decisions about account structure and regular maintenance.
Responsible for reporting results, evaluating competitive
factors, and making recommendations for the continuous
improvement of the ad account performance.
Marketing
Running a successful Affiliate Program requires more than a
good network and software. The overall success is based on
the combination of two things: First, the capability of a
program manager to recruit, motivate and communicate with
their affiliate marketing partners in order to achieve the
objective of driving programs forward. Second, the efficient
allocation of resources for creative and programming
development. Affiliate marketing is not a stand alone
system. It requires an integrated approach.
CalidCo affiliate marketing management team has a proven
track record in supporting, design and development, and
affiliate marketing management. We offer a turnkey solution
to provide companies with an instant cost effective
marketing channel. Our system allows companies to select
from a range of support options depending on the size of the
program and its projected needs.
The CalidCo Affiliate Management service can be broken down
into the following processes, which, in the case of a
co-managed program, can be divided between the in-house and
Calidco teams:
Scope of Service
CalidCo provides full service solutions for Affiliate
Marketing Management and Development for our clients, which
covers all aspects of affiliate management including:
1. Pre-Launch;
2. Launch Services;
3. Core Management Service;
4. Creative Development Service, and
5. Conversion Analysis.